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Marketing In The Cell Phone Age: Don’t Get Left Behind

Wednesday, May 25th, 2011

Did you know that while 5.1 billion people in the world own a cell phone, but only 4.6 billion people own a toothbrush?

According to the Mobile Marketing Association, there are even some countries in which there are more mobile phone subscriptions than there are people. How is this even possible?

But with such impressive numbers, it is no wonder SMS text messaging has become such an important marketing tool for businesses.

When it comes to responding to a message, people are 70% faster at answering a text message than an e-mail. Text messages are convenient and instantaneous.

Unlike with a computer or a T.V. set, people carry their phones with them at all times. Are you starting to see what this means for your business?

This is the power of the cell phone. Harness that power to grow your business.

Coupons, special offers, event reminders, billing information, and so much more can be sent through quick, unobtrusive text messages. It is a great way to build up your repeat customer base and create a sense of loyalty among customers for your company.

When combined with other creative forms of advertising, a text messaging campaign can really make your business soar.

Some of your competitors are probably already ahead of the game and are using SMS Text Message marketing on a consistent basis.

If so, some of “your” customers are probably doing business with them on a regular basis. This is totally unacceptable and unnecessary.  You too can harness the power of text marketing and implement your own campaign for very reasonable prices.

If you are unsure about HOW to implement a text marketing campaign, it is advisable that you seek the services of a professional text message marketer.

Once you see the power in this cutting-edge form of marketing, you’ll wonder why you didn’t do it sooner… Don’t get left behind.

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Getting More Reviews from Your Customers by Replying Promptly

Tuesday, May 10th, 2011

Knowing what customers think of your business is crucial information that every business owner wants and needs to know.

Great online reviews will boost your image and your reputation too. This will potentially lead to more business and more money.  However, negative reviews could really put a dent in your plans.

Negative reviews are usually left by unhappy customers, disgruntle employees, or sabotaging competitors.  Yes, that’s right… some competitors stoop really low when it comes to knocking you out of their way.

People definitely rely on online reviews when searching for a local product, service, or business.  So any negative reviews out there about your business can definitely put a damper on things.

Although you can’t control the reviews your business receives, you can improve the way you handle the negative ones.

In fact, you can even turn them into “positive” reviews.

So how do you do that? It’s simple…

Reply!  Reply!  Reply!

It’s a good idea to reply back to any and all of your customers reviews. Being more personable will show other prospects and customers that you at least care and value the opinions of your customers.

Local business listing sites such as Google Places and Yelp are wonderful sites that allow business owners to easily see and respond to their online reviews.

Promptness Pays Off!

The sooner you reply back to your customers reviews the better.  This will show that you care about the quality of your business and will definitely earn you some “brownie points” from your valued prospects and customers.

Replying back promptly will give you a better reputation and will even encourage more customers to write more reviews (hopefully, good ones).

All you need to do is stay online, see what they’re saying, and get engaged! You’ll be happy you did when you see how powerful a nice, strong, solid online reputation can be for your business.

 

 

 

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Don’t Think Your Customers Are Using Mobile Internet? Think Again…

Monday, April 25th, 2011

Many businesses still think their prospects and customers aren’t using their mobile phones to search for local products and services. Because of this, they neglect to mobilize their marketing efforts all together, which is a huge mistake.

Can you believe in the past ten years, U.S. wireless subscriptions have increased by a dramatic 254%, resulting in more active mobile devices than people?

More than 98% of the country has 3G coverage, and there are more 3G customers in the U.S. alone than in France, Germany, Italy, Spain, and the UK combined.  In addition to that, economists predict that by 2016, total app downloads will surpass 44 billion.

With these numbers climbing every day, the most market-savvy businesses are rushing to join the mobile marketing community.

Mobile-friendly websites offer significant advantages over traditional advertising techniques, including immediate accessibility and improved customer engagement.

Have you ever tried to pull up your website on a mobile device?  Did it take forever to load? Did it even load at all?

Some businesses don’t even take the time to check to see how their websites are showing up on mobile devices. However, chances are that you are missing out on a lot of potential business.

Potential customers no longer glimpse an ad and jot it down for later follow-up. Instead, through mobile websites, they can instantly obtain company information, place a call, and/or request needed information.

In fact, with Quick Response Code (QR code) technology and barcode scanners preloaded into the most popular phones, there is no need to type in a web address.

One click takes the customer directly to the desired webpage, where convenience and impulse purchasing result in more sales for business owners.

But if your website does not even load on their mobile device, you have pretty much zero chance at getting their business.

Therefore, businesses cannot afford to ignore mobile websites…
As far as mobile web users are concerned, out of sight is out of mind.

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Video Marketing Proven to Lower Advertising Costs

Tuesday, April 12th, 2011

Today, every business has had to tighten their wallets and consider ways to lower the overhead costs and expenses. Overall, expenses are up due to the rising costs associated with running a business.

On the flip side, purchases are down due to the current economic state. This presents a real “one-two” punch that most business owners are not equipped to deal with.

It’s a sad that some business owners don’t even foresee any real way out of their failing businesses.

However, when you implement innovative marketing moves – such as the use of video marketing – your advertising costs are reduced dramatically and you can start to see the light at the end of the tunnel.

Understanding how video marketing tools will increase your business success will help you create new ways to continuously boost your bottom line.

In the shortest time span imaginable, online video marketing has changed the way information moves and dollars come into your pocket as a business owner.

Why spend countless hours and money on traditional advertising methods that are no longer effective when a short spot can be embedded right onto your landing page or website?

You will realize far more results in terms of energy and finances expended if you recognize the importance of using video marketing to sell your product or service.

Not only will your customers be delighted to experience the trendiest means of advertising, but your business partners will look at you with newfound respect because you were able to cut costs without losing quality.

Get on the video marketing train and start uploading your powerful videos today. You will dramatically decrease your advertising budget yet increase your bottom line through dynamic and innovative marketing.

Give your customers that little bit of extra human touch and watch as online marketing becomes your most effective money-making tool EVER.

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Importance of Using Customized Fan pages that are Built to Capture Leads

Wednesday, March 30th, 2011

Most business owners understand that fresh leads ultimately means more business. Therefore, having a powerful, steady stream of lead pouring into your business is not an option – it’s a must.

One way to accomplish this is with a customized Facebook Fan page that is built to specifically capture leads.

I’m sure you’re heard of Facebook… Yes, that site that currently has over 750 BILLION users? That’s it.

Any smart business knows they need to have a strong presence on Facebook if they want to continue to grow and prosper.

How does a lead capture Fan page work?

Let’s say a business prospect lands on your lead capture Fan page because it’s clean, attractive, and professional-looking. They get just enough information to pique their interest so they decide to take your free offer in exchange for their email address.

They now want to know more about you and decide to venture over to your website to get even more information… Not only that, but now that you have their email address, you can start communicating with them on a regular basis and work on converting them into a customer.

Can you see how this process can end up giving you an endless stream of new leads?

Ensure that your business is on the front lines. A sleek, real-time and inspirational Fan page will draw in customers who did not know they needed what you have to offer.

Put your advertising dollars in the right place. As a savvy business owner, harness the energy of social media fans who will “like” your business.

When you customize your Fan page, whether you are a small business, non-profit or service industry, your web presence and reputation will catapult your bottom line to high profits and product longevity.

Nothing motivates people more than liking what their friends like. When you use customized Fan pages to capture leads through social marketing, your business is sure to be a winner.

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Text Message Marketing: Make Cell Phones Work for You

Monday, March 21st, 2011

As a local business owner, you’re probably struggling to figure out the best ways to reach your local market effectively and affordably.

Due to today’s tough economic condition, most business owners are in the exact same boat.  No one has extra money to waste on advertising methods that don’t even return the amount of money you spent to implement them.

But have you ever thought about implementing mobile strategies in your business?  Strategies that will help you reach your target market more quickly, more often, and more cost-effectively?

Text messaging has steadily grown in popularity within the last few years. There are more cell phones on the planet than there are television sets.

In fact, according to the Mobile Marketing Association of Asia over 5.1 billion people in the world own a cell phone. There is no doubt that to text messaging is one of the easiest and fastest ways to reach your massive target audience.

Many popular companies have used SMS marketing campaigns to boost their sales while decreasing their overall advertising costs. Companies such as Hilton, Pepsi Co., Guinness, and Dunkin Donuts have all used SMS text messaging as a successful marketing tool.

Hilton Hotels even reported a rise of 10 to 25% in offer redemptions after a text campaign they began in order to increase customer loyalty. What other form of marketing do you know of that can increase redemption rates that easily?

If this type of advertising has worked for these companies, why not make it work for yours? The world is changing and old forms of advertisement will not reach as many people as they once did.

Cell phones abound and there are more working cell phones than television sets on the planet. Great advancements in communication and technology have brought about great opportunities. It is time your business takes advantage of these opportunities as well.

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SMS TEXT Marketing

Tuesday, March 15th, 2011

SMS TEXT Marketing via SMS Text Messaging: Keep Them Coming Back

What is your preferred method for keeping in touch with your local customers and prospects?

Many businesses struggle to answer this question these days…
It is a tough call and they’re simply confused about how to market cost-effectively while still achieving the results they need to grow their customer-base.

With the rates of postage skyrocketing and the regulations around unsolicited sales calls becoming tighter, effective direct marketing through traditional methods is rapidly approaching cost-prohibitive levels.

However, there is an option that maximizes your ability to reach your target market at a minimal price – SMS Text Messaging. The majority of the 302.9 million wireless accounts in the U.S. are already using text messaging. In fact, more than 2 trillion text messages were sent and received in 2010.

As long as customers opt-in, businesses can now customize messages to a particular audience, and ensure that the desired recipient receives the communication instantly.

Because recipients have already expressed interest by permitting the text messaging, it is only a matter of crafting a concise and appealing hook to bring them to your website or through your doors.

Customers indicate that special offers and promotions are easier to track when located safely in a mobile device, resulting in a greater likelihood of redemption. Launching your SMS text messaging campaign is risk-free, as a small investment will lead to large sales.

If your business thrives on repeat sales, SMS text message marketing should no longer be just an option – it should be a necessity for your business.

Consumers are used to it, they’re open to the idea, and they have fun participating. So why miss out on the opportunity to give them what they want?  Not only will you build a loyal following of repeat business, but you will also easily add profits to your bottom line due to the low-costs involved.

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The Care and Feeding of Your Online Reputation

Thursday, March 10th, 2011

So you have built a strong online presence that has you climbing to the top of major search engines. Business is expanding and new leads are pouring in uncontrollably due to the work you’ve done to build your online marketing efforts.

But it doesn’t stop there….

Now, that you’ve built your online exposure to serious levels, it’s time to manage and feed it by staying on top of what is being said about your company online.

Without respect from customers and prospects you could lose everything you have built. Whether you are right or wrong, customers tend to leave in droves when negativity comes up surrounding a business.

So here is your chance to establish a plan for keeping your stellar online reputation secure.

Your website has a place for comments and suggestions which is highly recommended, but with transparency comes risk. One disgruntled customer can light a match that could potentially bring your years-long investment to ashes.

Once your company has dominated the market share and pounded the competition, the last thing you want is to teeter on the edge of defeat because of bad online publicity.

The reality of controlling your reputation online basically boils down to one thing – doing ethical business on the internet and tracking what others are saying about you.

Check your website hourly and filter all feeds into one RSS Reader for time and efficiency in monitoring. Also track your message boards and forums consistently. All of this may seem like a lot of work, but it’s not an option if you truly want to protect your online reputation.

Finally, accept the inevitable bad review but be proactive about directly addressing the concern. Leaving it unmanaged could damage your stellar reputation. Therefore, do what you have to do as a business to keep your reputation spotless and professional at all time.

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Get Your Local Business Booming With Online Review Sites

Friday, March 4th, 2011

A surprising amount of customers searching the internet are looking for local information.  This opens up a wonderful opportunity for local business owners.

Taking advantage of the massive amount of local searches is not only smart, but it’s a necessity if you want to stand against your local competitors.

However, some businesses are still left scratching their heads trying to figure out HOW they can take advantage of the internet to produce more leads, customers, and sales.

One effortless way that businesses can do this is by signing up with Online Review Sites such as Yahoo Local Listings and Yelp!

When local consumers search for a local business online, sites such as these usually come up as well as independent business websites.
However, these review sites pack more power because they contain reviews from the company’s customers right there for everyone to see.

Now, imagine your business listing (with no reviews) sitting right above one of your competitor’s listings which happens to have 38 glowing customer reviews.  Who do you think consumers will go with?

As you can see, building online customer reviews is no longer an option – it’s a necessity.
Reel Them In With Yahoo Local Listings…

This is an awesome site that can help boost your business.  At Yahoo Local Listings business owners can advertise their business information for free.

As a complimentary service to this free Online Review Site, you may list your business in up to five different categories, making your business viewable to a larger amount of searchers.  This is a very high trafficked site and is sure to bring more money and customers to your door!
Yelp! And They Will Come…

Here, you can view feedback about your business as well as post a response. Yelp.com is growing at a ridiculous rate so now is a perfect time to act.  At the rate this Review Site is going, you’ll be sure to bring in more business if you use the site to your advantage.

In fact, your profile may even be listed there already.  If so, all you need to do is make a quick phone call to claim what is rightfully yours. Now you can take control of your own profile and bring in more dough.

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Can You Afford a Mobile-Optimized Website?

Tuesday, March 1st, 2011

The more important question is can you afford NOT to have a mobile-optimized website?

Consumers are using their mobile devices on the go today more than ever. And they make instant decisions about where to spend their money based on how easily they can access needed information from their mobile devices.

When it comes to “easy mobile access,” mobile websites are one of the most important pieces of the mobile puzzle.

Mobile-optimized sites are designed to fit smaller screens, so users can see the most critical details on your website, such as location, price, and contact information… all in one glance.

Scrolling and navigating traditional pages on a tiny display can quickly lead to frustration, driving your customers away from you and to a more user-friendly option.

Mobile-optimized pages offer extra benefits if well-designed, such as “one-click” features that will help them make a call, find directions, or make a purchase without having to type in a bunch of words.

As with any marketing plan, there is a cost associated with the development of a quality mobile-optimized website. However, this cost must be weighed against the risk of losing patrons simply because they can’t find the data they want quickly enough.

As more organizations are turning to web-optimization to ensure a quality customer experience, those that do not meet consumers’ advanced expectations will be left behind.

Although it does cost money to get a mobile-optimized website, there are affordable solutions available. For instance, if you simply need a basic mobile site where users can easily find your information, you may be able to get a mobile website for a just a few hundred dollars.

However, if you need a more robust mobile website with advanced features and options, you may spend quite a bit more.

Whatever the cost, the benefits will surely be worth it. Not only will you generate more leads, customers, and repeat business, but you will also have a sound mind knowing that you’re not neglecting a huge portion of your consumer market – the mobile market.

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