Attracting the “Instant Gratification” Generation

February 27th, 2011

Have you ever noticed that most people today want everything RIGHT NOW?

There’s no denying that we thrive off of instant gratification. What does this mean for businesses around the world?

They simply have to keep up with the marketing demands and give their customers what they want.

For instance, one way is to ensure that your business is moving in the right technological direction is by having a mobile-friendly website.

You already know that people search the Internet using their mobile devices today more than ever. But if your website is not mobile-friendly, your prospects and customers won’t be able to access it while on the go.

Don’t leave them hanging… Give them what they need in order to find and contact you on the fly using their mobile phones.

In fact, the market of the future is Generation Y – sometimes known as the Millennials, who were born between 1982 and 2001.

Larger than the Baby Boomers at a strong 85 million members, their spending power will increase dramatically over the next few years as they complete their education and enter a period of rising income and household expenses.

Capturing this discretionary spending could take your business to a whole new level; and it is possible with a little smart marketing.

Many businesses fear that they can’t keep up with the “new” marketing trends. So they keep doing the same things they’ve always done, which is simply bad for business.

Generation Y consumers grew up with technology and they consider it a necessity rather than a luxury. Unfamiliar with such old-fashioned tools as the Yellow Pages and newspapers, this group expects instant gratification in the form of digital, on-the-spot access to any nugget of information that comes to mind – anywhere and anytime.

Consider this: Wireless customers downloaded 7.9 billion apps in 2010. At current growth, expectations are that these downloads will increase to a minimum of 25 billion by 2015.

Companies that rely on traditional methods of reaching their customers will become extinct, as clients patronize businesses that speak their high-tech language.


It’s All About the Relationship

February 16th, 2011

I think all business owners would agree that:

Without your customers you have nothing.

Therefore, your main goal is to make sure everything you do when it comes to marketing and advertising is focused around building relationships with your prospects and customers.

Providing a quality, professional service is the first step in relationship building obviously. However, another powerful relationship building tactic is video marketing.

With the use of simple online videos, you can show your customers and prospects that you really do care about them by taking the time to put together videos that provide them with clear, concise communication in regards to your business.

The ability to build customer relationships relies on the successful use of engaging and entertaining video marketing campaigns. This involves determining what type of videos fit your business goals, creating those videos, distributing those videos, and placing them on your website.

Online videos can open up massive opportunities for your business; including increased credibility, more leads, more sales, and stellar customer loyalty.

Whether your objective is to teach entertain, new-age consumers somewhat expect marketing to be in video form. To be frank, it’s just easy for them. They don’t have to strain their eyes trying to decipher words on a page – they simply sit back, relax, and enjoy the show.

Sales and lead generation is the life blood of growing your business. Understanding what video marketing is and how it deeply affects the relationships you have with customers makes this one of the most formative marketing tools of this century.

Sound relationships between you and your customers will ensure your future success. So it is in your best interest to start outlining your goals when it comes to creating and distributing online videos.

If not, your competitors will continue to silently build their online video libraries and use them to lure your customers and prospects right into their own sales funnel – and that’s the last thing you need.


Internet Video Marketing: Effective World Wide Advertising

February 10th, 2011

The advancement of the Internet along with increasing satellite and cable costs has created a new phenomenon: Internet video streaming.

Let’s face it… the rising costs of EVERYTING in today’s economy has made people take a serious look at the “luxuries” they pay for.

However, with the rise of companies such as Hulu, Netflix, and Youtube, people have been turning more and more to the internet for their entertainment viewing pleasures.

Music, videos, movies, T.V. shows and other forms of entertainment can all be easily found for low costs or even free on the World Wide Web.

So think about this… With people turning their attention away from their radios and television sets, shouldn’t businesses be actively changing their marketing focus?

One of the best and most powerful new marketing tools available is video marketing. It is an instant, quick way to grab the attention of your target audience.

According to Reuters, people are watching more than one million Youtube videos a day. These are the numbers for just ONE of the many video sharing websites online. Imagine how many people your advertising can reach over the internet! Are you starting to see why your business should be using online videos to your advantage?

Video marketing is not only useful on popular social media and entertainment sites, but it is also effective for company websites.

Videos are the ideal way to provide information to the visitors of a company’s website in a quick and entertaining manner. Not only that, but you can provide tutorials, product demonstrations, video commercials, and many other forms of video presentation.

Videos are proven to keep viewers on your website for a longer amount of time and make their product research experience a lot more enjoyable.

Potential customers can save time by simply watching a minute or two of video instead of reading pages and pages of information.

In a rising digital age, your company’s potential can expand tremendously by adapting and taking advantage of this new marketing phenomenon.


Different Uses for Facebook Fan Pages

February 5th, 2011

Websites, blogs and social networking are driving your marketing and advertising dollars. What could be more innovative and in line with your customers than using a customized Fan page built to capture leads?

Probably nothing.

Build your Fan pages in a way that gives potential clients something in exchange for their “like” or email address –such as an exclusive industry report or other incentive that emotionally compels them into wanting more from your business or service.

If you are a business owner or entrepreneur you should have a central focus to capturing leads – namely using social networking.

Custom Fan pages that are designed to capture leads can provide a LOT of value and flexibility when it comes to marketing your business online. You can run polls, surveys, provide giveaways, provide valuable content and at the same time you can advertise.

Not only that, but you get free market research when you try out business-to-customer brand testing where people vote on your products or services.

Most importantly, as a proactive, customer-oriented business you can respond directly to customers and create an environment of engagement, which will multiply your Fan base one hundred fold.

It all boils down to the fact that social networking is a “must” for just about any business today.  People are socializing and they love businesses that socialize with them.  If you don’t take the measures to establish a strong social presence, you are leaving a lot of money on the table.

Creating and managing your Facebook Fan page could be the vehicle you’ve been looking for to drive your sales into the figures you’ve only imagined.


Being Connected to Facebook Fans Means MORE Money

January 30th, 2011

So you are starting your new marketing journey and want to be sure to hit the internet with a bang. One of the easiest and most effective ways to accomplish this is by using customized, professional Facebook Fan pages.

Most business owners had one goal in mind when they decided to have a website built: To drive a flood of potential customers to the company website and experience a massive surge in sales.

However, it doesn’t happen like that for most businesses because they don’t know how to properly use the Internet to drive traffic to their websites and create a meaningful online presence.

To accomplish this, you will have to be strategic in the ways you establish an online presence. This involves putting yourself right in front of your prospects and customers. Most of them are hanging out online – namely Facebook.

So any business who needs more new customers and wants to build customer loyalty should seriously establish a presence on Facebook.

But it doesn’t stop there… you have to build relationships by being proactive and engaging with your audience.

Being connected to clients and prospects through the use of custom Fan pages will propel your product or service into the market with staying power.

If you need fresh business leads, repeat business, the ability to conduct surveys, or the ability to promote offers, custom Fan pages should be one of your initial online focal points.

As you’ve probably noticed, the most profitable businesses today have a dynamic charisma on the web. Studies have shown that social networking strategies are proven create long-term customers and ultimately boost profits.

Therefore, utilizing the power of Facebook Fan pages is really not an option – it’s a necessity today. Start socializing and soon you will experience an income surge as a result of smart planning and proper use of 21st century tools.


Blog Marketing

September 11th, 2010

All you need to know Start Blog Marketing

Whether you are new to blogging or not we always want more ideas to drive readers to our blog pages. Marketing your blog the right way will give you the results that you are looking for. You are going to find that you can not just make a blog, post in it a couple of times, and then expect for the world to find you. That just will not happen how much you wish for it. However, you can market your blog effectively, and get the results that you are looking for.

To begin blog marketing you first need a blog. The next step is to ensure that your blog is updated frequently. Post content in your blog regularly for the best results. Some will post once a day and others once a week. Whichever it is, be consistent with it and know that it will pay off to continue posting as you should. This is a great way to get started with blog marketing. You wont have a blog to market if you do not post in it regularly.

While most free blogs all look the same, you can make sure that your blog design stands out. You don’t want your blog to look and feel like everyone else’s, so make it different. Having your own look is a huge plus in the blog marketing world. You will find that most blogs all look the same and you can have your own look by just using HTML and adjusting the code to suit your taste. You are going to see that this will truly make a difference with your blog as well as your readers. Try to get a theme that is going to match the market that you are promoting in your blog. Doing so will make it look even more professional. You don’t want your readers to confuse your blog with others do you? If this is something that you are concerned about, you will definitely want to make sure that you change yours to make more personable. However, if you are not worried about it or concerned about it in the least, you can leave the design as one of the free templates that you see so frequently used.

Something else that will help you with your blog marketing is exchanging links with authority blogs and websites that are in your same market is another great way to get the word out about your blog. The authority sites are going to have a higher page rank, and will also be listed high in Google’s search results. So do some searches and check those out and see if they are up to exchanging links. If they are not, you could always just add those into your blog roll. You do not need permission to do that if they are not into linking. However, in the world of blogs, most blog owners are thankful for all links, and are willing to return the favor. This is a great way to market your blog that some do not think about or use. If you use this technique to get your blog seen, you will not be sorry. It is a trick you can even use to market your website.


Search Engine Optimization

September 12th, 2009

Clicks To Success, a Singapore SEO expert company, employs a series of search engine optimization (SEO) techniques to help business websites achieve high rankings in search engines and drastically enhance their online visibility.