Archive for the ‘SMS Text Message Marketing’ Category

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Marketing In The Cell Phone Age: Don’t Get Left Behind

Wednesday, May 25th, 2011

Did you know that while 5.1 billion people in the world own a cell phone, but only 4.6 billion people own a toothbrush?

According to the Mobile Marketing Association, there are even some countries in which there are more mobile phone subscriptions than there are people. How is this even possible?

But with such impressive numbers, it is no wonder SMS text messaging has become such an important marketing tool for businesses.

When it comes to responding to a message, people are 70% faster at answering a text message than an e-mail. Text messages are convenient and instantaneous.

Unlike with a computer or a T.V. set, people carry their phones with them at all times. Are you starting to see what this means for your business?

This is the power of the cell phone. Harness that power to grow your business.

Coupons, special offers, event reminders, billing information, and so much more can be sent through quick, unobtrusive text messages. It is a great way to build up your repeat customer base and create a sense of loyalty among customers for your company.

When combined with other creative forms of advertising, a text messaging campaign can really make your business soar.

Some of your competitors are probably already ahead of the game and are using SMS Text Message marketing on a consistent basis.

If so, some of “your” customers are probably doing business with them on a regular basis. This is totally unacceptable and unnecessary.  You too can harness the power of text marketing and implement your own campaign for very reasonable prices.

If you are unsure about HOW to implement a text marketing campaign, it is advisable that you seek the services of a professional text message marketer.

Once you see the power in this cutting-edge form of marketing, you’ll wonder why you didn’t do it sooner… Don’t get left behind.

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Text Message Marketing: Make Cell Phones Work for You

Monday, March 21st, 2011

As a local business owner, you’re probably struggling to figure out the best ways to reach your local market effectively and affordably.

Due to today’s tough economic condition, most business owners are in the exact same boat.  No one has extra money to waste on advertising methods that don’t even return the amount of money you spent to implement them.

But have you ever thought about implementing mobile strategies in your business?  Strategies that will help you reach your target market more quickly, more often, and more cost-effectively?

Text messaging has steadily grown in popularity within the last few years. There are more cell phones on the planet than there are television sets.

In fact, according to the Mobile Marketing Association of Asia over 5.1 billion people in the world own a cell phone. There is no doubt that to text messaging is one of the easiest and fastest ways to reach your massive target audience.

Many popular companies have used SMS marketing campaigns to boost their sales while decreasing their overall advertising costs. Companies such as Hilton, Pepsi Co., Guinness, and Dunkin Donuts have all used SMS text messaging as a successful marketing tool.

Hilton Hotels even reported a rise of 10 to 25% in offer redemptions after a text campaign they began in order to increase customer loyalty. What other form of marketing do you know of that can increase redemption rates that easily?

If this type of advertising has worked for these companies, why not make it work for yours? The world is changing and old forms of advertisement will not reach as many people as they once did.

Cell phones abound and there are more working cell phones than television sets on the planet. Great advancements in communication and technology have brought about great opportunities. It is time your business takes advantage of these opportunities as well.

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SMS TEXT Marketing

Tuesday, March 15th, 2011

SMS TEXT Marketing via SMS Text Messaging: Keep Them Coming Back

What is your preferred method for keeping in touch with your local customers and prospects?

Many businesses struggle to answer this question these days…
It is a tough call and they’re simply confused about how to market cost-effectively while still achieving the results they need to grow their customer-base.

With the rates of postage skyrocketing and the regulations around unsolicited sales calls becoming tighter, effective direct marketing through traditional methods is rapidly approaching cost-prohibitive levels.

However, there is an option that maximizes your ability to reach your target market at a minimal price – SMS Text Messaging. The majority of the 302.9 million wireless accounts in the U.S. are already using text messaging. In fact, more than 2 trillion text messages were sent and received in 2010.

As long as customers opt-in, businesses can now customize messages to a particular audience, and ensure that the desired recipient receives the communication instantly.

Because recipients have already expressed interest by permitting the text messaging, it is only a matter of crafting a concise and appealing hook to bring them to your website or through your doors.

Customers indicate that special offers and promotions are easier to track when located safely in a mobile device, resulting in a greater likelihood of redemption. Launching your SMS text messaging campaign is risk-free, as a small investment will lead to large sales.

If your business thrives on repeat sales, SMS text message marketing should no longer be just an option – it should be a necessity for your business.

Consumers are used to it, they’re open to the idea, and they have fun participating. So why miss out on the opportunity to give them what they want?  Not only will you build a loyal following of repeat business, but you will also easily add profits to your bottom line due to the low-costs involved.

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