Archive for the ‘Video Marketing’ Category

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Video Marketing Proven to Lower Advertising Costs

Tuesday, April 12th, 2011

Today, every business has had to tighten their wallets and consider ways to lower the overhead costs and expenses. Overall, expenses are up due to the rising costs associated with running a business.

On the flip side, purchases are down due to the current economic state. This presents a real “one-two” punch that most business owners are not equipped to deal with.

It’s a sad that some business owners don’t even foresee any real way out of their failing businesses.

However, when you implement innovative marketing moves – such as the use of video marketing – your advertising costs are reduced dramatically and you can start to see the light at the end of the tunnel.

Understanding how video marketing tools will increase your business success will help you create new ways to continuously boost your bottom line.

In the shortest time span imaginable, online video marketing has changed the way information moves and dollars come into your pocket as a business owner.

Why spend countless hours and money on traditional advertising methods that are no longer effective when a short spot can be embedded right onto your landing page or website?

You will realize far more results in terms of energy and finances expended if you recognize the importance of using video marketing to sell your product or service.

Not only will your customers be delighted to experience the trendiest means of advertising, but your business partners will look at you with newfound respect because you were able to cut costs without losing quality.

Get on the video marketing train and start uploading your powerful videos today. You will dramatically decrease your advertising budget yet increase your bottom line through dynamic and innovative marketing.

Give your customers that little bit of extra human touch and watch as online marketing becomes your most effective money-making tool EVER.

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It’s All About the Relationship

Wednesday, February 16th, 2011

I think all business owners would agree that:

Without your customers you have nothing.

Therefore, your main goal is to make sure everything you do when it comes to marketing and advertising is focused around building relationships with your prospects and customers.

Providing a quality, professional service is the first step in relationship building obviously. However, another powerful relationship building tactic is video marketing.

With the use of simple online videos, you can show your customers and prospects that you really do care about them by taking the time to put together videos that provide them with clear, concise communication in regards to your business.

The ability to build customer relationships relies on the successful use of engaging and entertaining video marketing campaigns. This involves determining what type of videos fit your business goals, creating those videos, distributing those videos, and placing them on your website.

Online videos can open up massive opportunities for your business; including increased credibility, more leads, more sales, and stellar customer loyalty.

Whether your objective is to teach entertain, new-age consumers somewhat expect marketing to be in video form. To be frank, it’s just easy for them. They don’t have to strain their eyes trying to decipher words on a page – they simply sit back, relax, and enjoy the show.

Sales and lead generation is the life blood of growing your business. Understanding what video marketing is and how it deeply affects the relationships you have with customers makes this one of the most formative marketing tools of this century.

Sound relationships between you and your customers will ensure your future success. So it is in your best interest to start outlining your goals when it comes to creating and distributing online videos.

If not, your competitors will continue to silently build their online video libraries and use them to lure your customers and prospects right into their own sales funnel – and that’s the last thing you need.

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Internet Video Marketing: Effective World Wide Advertising

Thursday, February 10th, 2011

The advancement of the Internet along with increasing satellite and cable costs has created a new phenomenon: Internet video streaming.

Let’s face it… the rising costs of EVERYTING in today’s economy has made people take a serious look at the “luxuries” they pay for.

However, with the rise of companies such as Hulu, Netflix, and Youtube, people have been turning more and more to the internet for their entertainment viewing pleasures.

Music, videos, movies, T.V. shows and other forms of entertainment can all be easily found for low costs or even free on the World Wide Web.

So think about this… With people turning their attention away from their radios and television sets, shouldn’t businesses be actively changing their marketing focus?

One of the best and most powerful new marketing tools available is video marketing. It is an instant, quick way to grab the attention of your target audience.

According to Reuters, people are watching more than one million Youtube videos a day. These are the numbers for just ONE of the many video sharing websites online. Imagine how many people your advertising can reach over the internet! Are you starting to see why your business should be using online videos to your advantage?

Video marketing is not only useful on popular social media and entertainment sites, but it is also effective for company websites.

Videos are the ideal way to provide information to the visitors of a company’s website in a quick and entertaining manner. Not only that, but you can provide tutorials, product demonstrations, video commercials, and many other forms of video presentation.

Videos are proven to keep viewers on your website for a longer amount of time and make their product research experience a lot more enjoyable.

Potential customers can save time by simply watching a minute or two of video instead of reading pages and pages of information.

In a rising digital age, your company’s potential can expand tremendously by adapting and taking advantage of this new marketing phenomenon.

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