FAQ - Frequently Asked Questions
Q: What is Search Engine Marketing?
A: Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engines. It is a process of marketing a web site on search engines, including search engine optimization, submitting your site to the search engines and directories for organic listings, pay per inclusion, pay per click, banner ads or any other marketing programs offered by search engines.
Q: What is Search Engine Optimization?
A: Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via natural (organic) search results for targeted keywords. To receive considerable traffic from the search engines, your website must be at least in the Top 30 positions within the search results, and preferably within the Top 10, considering the fact that approximately 90% of the searchers do not look past 3rd page.
Q: What is Pay-Per-Click (PPC) advertising?
A: Pay-per-click is an advertising model in which advertisers pay for click-throughs to their website. Ads are served based on keywords or themes. PPC is an effective marketing program where you can list a series of search phrases and determine your bid price for each phrase in competition with other web sites.
Q: Why is SEO and SEM so important?
A. For return on investment, search engine optimization and marketing is unsurpassed - it will deliver much larger numbers of new, qualified and targeted traffic to your website over the long term than any other marketing strategy. You can expect traffic to grow anywhere from 50% to 1000% after an implementation.
Q: How long does it take to see result?
A: The amount of time required to see the results range anywhere from 30 days to a few months. This is dependent on how often search engines crawl sites to pick up changes, update their index, and subsequently re-rank sites.
For Search Engine Optimization (SEO), it might take up to 6 months to a year, before results are becoming tangible. SEO is a long term effort and it takes some time to achieve the positions we want in the organic side of search results. A plan that involves Pay per click advertising gives near-immediate results, which explain why so many companies start there.
Q: How long will my campaign last?
A: We usually establish 12-month campaigns. There is an enormous amount of education, research, analysis, technical programming, and testing performed in the first 3 months in particular. Natural rankings will begin to appear in search engines within approximately 2-4 months.
Q: What is the difference between Search Engine Marketing and Search Engine Optimizations?
A: Search Engine Optimization is an activity which is part of Search Engine Marketing strategy. Simply put, to carry out all-inclusive and effective Search Engine Marketing one needs to optimize a site on the lines of a Search Engine which sums-up one aspect of Search Engine Marketing.
Q. What is the difference between email marketing and search engine marketing?
A. Email marketing is used much differently than search marketing. Email can be used for demand creation, and as a friendly notification of the products and services you provide. Search marketing is more efficient for acquiring visitors, and is based on the premise that the visitor is looking for what you offer.
Q. What's a natural search?
A. Also known as an organic search, these are the search results that most people think of when they use a search engine. Unlike a sponsored link or a paid for placement, natural search results get presented as a direct result of the search engine's indexing and search algorithms. Usually you do not pay for a natural search listing.
Q. What are the benefits of optimization?
A. The benefits of website optimization are both immediate and long-term, and not entirely related to rankings. An optimized web site will be a much better reflection of your company and what it does. With the input of your sales team, the site will serve as a valuable selling tool.
The obvious benefit of optimization is that your site will achieve high rankings on the major search engines, for your designated keywords, which will increase your site traffic and your responses from site visitors. This should lead to increased qualified leads, requests for quotes and proposals, and eventually sales.
Q: What needs to be done to my website to improve it's ranking on search engines?
A: Achieving successful Search Engine Ranking requires in-depth knowledge, of all Search Engine tools along with good know-how of the Internet. A comprehensive Online Marketing Campaign that integrates both On-Page and Off-Pages activities with strategic solutions only will help you improve Search Engine Ranks.
Q. Do you offer guaranteed #1 rankings on Google, Yahoo, MSN, and other search sites?
A. Anyone who does is probably misleading you because rankings change frequently and a computer ultimately determines all rankings, not any person or a SEO company. What we will guarantee is our best efforts, using professionals with state-of-the-art tools and processes, which will ensure you get the best results possible, and will we will back that up with tracking that is unparalleled.
Q: How do you perform the search engine marketing of my website?
A: We begin by analysing your website and your products and services. We also look at your previous efforts of performing search engine optimization.
Q : What are my chances of getting good rankings for keywords and phrases?
A: A detailed analysis of competing websites is performed after using your chosen keywords. We look at the number of pages returned in the results pages, number of links from other websites and the Google page rank. That way, we can determine which key words and phrases are beatable in the short term, and the ones to avoid as they are too difficult at present. It is best to start with easier words and 3-4 word phrases at the start, as in "bank finance investment project" and "Marine Parade Real Estate", rather than trying for one and two word keywords e.g. "Finance" or "Real Estate".
Q: How do we know that your Search Engine Marketing is working?
A: Professional reports will be provided to you in a clear, easy-to-understand format. These reports will be sent to you regularly, showing you how Google actually "sees" your website, indicating your website's ranking in the major search engines for your target words and phrases, and showing you how many other websites have linked back to yours. This will benchmark your website's ranking status.
Q: What's the right time for me to start a search engine marketing campaign?
A: Immediately. With 1 billion people using the Internet, and therefore using major search engines, the potential Web audience is so large that a strategic approach to capturing your share of that market is critical. Obtaining higher rankings in the major search engines is one of the most effective marketing tools you can implement in today's online world.