Why is Mobile Apps Important for your business?
- Exponential growth of mobile phones worldwide.
- Over 20 billion apps have been downloaded in just 3 years.
- Offer real time information & engagement for customers - People want and search for information instantaneously using their mobile phones. It also provides you an easier way to engage your customers.
- Speed to roll out promotions directly to customers who are interested in your products - With the increased visibility and accessibility, apps can be used to reach out to your customers instantly whenever you roll out any promotion or campaigns.
- Bring in the repeated revenue faster - Customers can book through apps, thereby securing an order faster. Hence, it speeds up revenue from this mobile source.
- Collecting data and feedback about consumer behaviour is made simple with apps.
Don't miss out on the Mobile Apps Advantage.
Your business will profit from having a mobile App and now is the best time to start as more people are spending more time on their smart phones and tablets while on the go and away from their desktop.
Our company can help you to get ahead of your competition with not just mobile marketing but various online strategies to boost your visibility and business revenue. Just get in touch with our consultant now.
According to Paypal, Singapore saw an astounding growth in mobile commerce arena. The figures spiked from S$43 million in 2010 to S$328 million in 2011. This shows a significant increase of almost 660% for mobile shoppers in just 1 year alone.
Internet-enabled mobile devices or smart phones are becoming anintegral part of Singaporeans' lives. In this increasingly complex marketing environment, consumers are empowered to how and when they engage and connect with their preferred and chosen brands. The mobile channel, in turn, presents a perfect opportunity for marketers to boost the effectiveness of their campaigns.
Mobile phone services
Singapore has one of the highest mobile phone ownership in the world. According to IDA, statistics showed that Singapore has a 134.6% mobile penetration rate, at 6,513,500 mobile subscribers in total in June 2009.
In fact, this is forecasted to be a continual trend and expected to soar to reach to S$3.1 billion in the year 2015.
Here are some key findings:
- In 2011, there were 880,792 Singaporeans who made purchases through mobile devices, as compared to 364,390 in 2010.
- 75% of purchases made online were using mobile devices via smartphones. In 2011, Singaporeans spent S$244 million through their smartphones.It represents almost three-quarters of the total mobile commerce market, as compared to S$82 million through tablets.
- On tablets, the average spend per head was S$380, higher than the average spend per head on smartphones that amounted to S$274.
-Mostly purchased items via smartphones while on the go, were fashion items, movie and airline tickets and this forms to close to a quarter of mobile shoppers; while tablet users prefer to purchase computer hardware and automotive items.
- Data shows that four out of every ten purchases on both tablets and smartphones are made at home. The office was the next common place to shop with 18% of smartphone users and 11% of tablet users.
- Mobile shopping while commuting via public transport is also popular with 13% of smartphone users and 11% of tablet users.
- Every Four out of ten smartphone users are aware of Quick Response or QR codes. In fact, in 2011, 48% in this category has used QR codes for an average of eight transactions. The common items purchased through QR codes were fashion items, books and computer hardware. 21% cited ease-of-use combined with 33% mentioned curiosity as the main drivers of why they used QR code.
By 2015, Mobile could be the most powerful marketing tool in Singapore
Singapore is widely looked upon as the technology hub of Asia, gaining ground on the mobile marketing front. Almost nine in ten Singaporeans own a smartphone. 39% of the population prefer their mobile device over a laptop to browse the internet and hence, mobile device is fast evolving to become a strong marketing tool within the multichannel environment.
A research was conducted by an information services company named Experian on embracing the mobile age. According to the research, 80% of marketers locally say mobile will be avital tool to engage with customers, within the next 3 years.
The research revealed that almost 50% of marketers here have experimented mobile marketing in at least one of their campaigns. Two-thirds of them are already integrating mobile as a form of regular marketing campaigns. 90% ofthe marketers believe that mobile marketing can deliver effective results for their campaigns. 70% of the marketers believe sales produced through mobile devices will rise in the following year, with 69% expecting mobile sales to also to increase (47%).
A promising sign would be that two-thirds (66%) of them are already incorporating mobile marketing as a regular channel to reach out to their customers.
The findings also reflected positive effects of mobile marketing tactics. Of the marketers who are already using mobile, 33% currently receive 11% - 25% of their sales via mobile devices, while an additional 28% receive 26%- 50% of their sales via this channel.
John Merakovsky, Managing Director at Experian Asia Pacific said "In the next 5 years Experian predicts more than 50% of marketing budgets will be associated with mobile, and mobile will overtake all other digital channels as the most effective way to reach and engage with consumers. In Singapore, the smartphone will soon become a digital replacement for almost everything consumers carry in their pockets and wallets... Marketers need to recognize this growing trend and start incorporating mobile marketing as part of their broader strategy. With this in mind, the mobile channel presents a great opportunity for marketers to boost the effectiveness of their broader campaigns"
Below are additional findings from the Experian research:
- Digital marketing mediums are viewed with high importance - website (44%), email (41%) and online advertising (42%). SMS (70%) and MMS (53%) are also key avenues to reach out to their customers when rolling out campaigns.
- 36% of marketers have integrated mobile as a regular marketing component in their campaigns, while 14% have implemented at least one campaign.
- The most common tactic in use is QR codes, with 68% of marketers deploying this popular tactic. Other tactics include email marketing optimised for mobile (50%), m-Commerce (49%) and SMS campaigns (46%).
- Marketers also considered mobile-optimised website to be the most effective mobile marketing tactic.
- Other marketing tactics for considerations to be implemented locally within the next few months include mobile coupons/ tickets/ barcode (72%), in-app ads (67%) and location-based mobile services (56%).
Mobile- The way to go
With the rapid advancement of internet and mobile technology, smart phones and tablets have become a must-have device in today's businesses. As such, mobile applications are a great marketing tool. It can be used to reach a greater audience, increase sales revenue orinnovate business processes. We can customized and build your app the way you want it. We focus on design as well as usability, on top of functionality and follow you through conceptualization, publishing your app to updating it with new versions when required.
We work closely with our valued clients to develop the initial concepts, choose the right application titles, and refining an overall marketing approach prior to development.
We develop advanced mobile applications such as location-based tools, travel guides and utility applications.
We offer a complete and integrated process covering development and promotion of all your applications.
Don't Miss out on the Mobile Apps Advantage. Call us to see how Mobile Apps can help to grow your business today!