Attracting the “Instant Gratification” Generation

Attracting the “Instant Gratification” Generation

Have you ever noticed that most people today want everything RIGHT NOW?

There’s no denying that we thrive off of instant gratification. What does this mean for businesses around the world?

They simply have to keep up with the marketing demands and give their customers what they want.

For instance, one way is to ensure that your business is moving in the right technological direction is by having a mobile-friendly website.

You already know that people search the Internet using their mobile devices today more than ever. But if your website is not mobile-friendly, your prospects and customers won’t be able to access it while on the go.

Don’t leave them hanging… Give them what they need in order to find and contact you on the fly using their mobile phones.

In fact, the market of the future is Generation Y – sometimes known as the Millennials, who were born between 1982 and 2001.

Larger than the Baby Boomers at a strong 85 million members, their spending power will increase dramatically over the next few years as they complete their education and enter a period of rising income and household expenses.

Capturing this discretionary spending could take your business to a whole new level; and it is possible with a little smart marketing.

Many businesses fear that they can’t keep up with the “new” marketing trends. So they keep doing the same things they’ve always done, which is simply bad for business.

Generation Y consumers grew up with technology and they consider it a necessity rather than a luxury. Unfamiliar with such old-fashioned tools as the Yellow Pages and newspapers, this group expects instant gratification in the form of digital, on-the-spot access to any nugget of information that comes to mind – anywhere and anytime.

Consider this: Wireless customers downloaded 7.9 billion apps in 2010. At current growth, expectations are that these downloads will increase to a minimum of 25 billion by 2015.

Companies that rely on traditional methods of reaching their customers will become extinct, as clients patronize businesses that speak their high-tech language.


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