Text Message Marketing: Make Cell Phones Work for You

Text Message Marketing: Make Cell Phones Work for You

As a local business owner, you’re probably struggling to figure out the best ways to reach your local market effectively and affordably.

Due to today’s tough economic condition, most business owners are in the exact same boat.  No one has extra money to waste on advertising methods that don’t even return the amount of money you spent to implement them.

But have you ever thought about implementing mobile strategies in your business?  Strategies that will help you reach your target market more quickly, more often, and more cost-effectively?

Text messaging has steadily grown in popularity within the last few years. There are more cell phones on the planet than there are television sets.

In fact, according to the Mobile Marketing Association of Asia over 5.1 billion people in the world own a cell phone. There is no doubt that to text messaging is one of the easiest and fastest ways to reach your massive target audience.

Many popular companies have used SMS marketing campaigns to boost their sales while decreasing their overall advertising costs. Companies such as Hilton, Pepsi Co., Guinness, and Dunkin Donuts have all used SMS text messaging as a successful marketing tool.

Hilton Hotels even reported a rise of 10 to 25% in offer redemptions after a text campaign they began in order to increase customer loyalty. What other form of marketing do you know of that can increase redemption rates that easily?

If this type of advertising has worked for these companies, why not make it work for yours? The world is changing and old forms of advertisement will not reach as many people as they once did.

Cell phones abound and there are more working cell phones than television sets on the planet. Great advancements in communication and technology have brought about great opportunities. It is time your business takes advantage of these opportunities as well.


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